PACKAGING - CITY BRANDING

This project was created in December 2019 for a university project. The concept was to choose a small city in Malaysia and design products to brand the city. I chose a small town called Bukit Tinggi known for its landscapes and tourist attractions such as The French Village, and The Japanese Village. I chose chocolates as the product to design because it is a product a large number of people would buy, even as a souvenir for friends and family. It is also common for people to appreciate French chocolates, which is why I chose to design the chocolates using The French Village illustrations as well as some text in the French language.